DCA Digital Digest

A Recap of What Happened in The Digital Space

Happy International Girls in ICT Day 2024
Happy International Girls in ICT Day 2024

Every year on April 25th, the world comes together to commemorate International Girls in ICT Day, a global initiative aimed at encouraging young women to pursue careers in Information and Communication Technology (ICT).

This day emphasizes the importance of gender equality and diversity in the tech industry and highlights women’s contributions to the field.

Source: Miss.Africa Digital Newsletter 

Apple is reportedly exploring a partnership with Google

Apple is looking to team up with Google for a mega-deal to leverage the Gemini AI model for features on iPhone, Bloomberg reported. This will put Google in a commanding position as the company already has a deal with Apple as the preferred search engine provider on iPhones for the Safari browser.

The publication cited people familiar with the matter saying that Apple is looking to license Google’s AI tech to introduce AI-powered features with iOS updates later this year. Additionally, the company also held discussions with OpenAI to potentially use GPT models, Bloomberg said.

Source: Techcrunch

Google Integrates Social Media Posts Into Google Business Profiles

Google Integrates Social Media Posts Into Google Business Profiles
Google Integrates Social Media Posts Into Google Business Profiles

Google has introduced a feature that automatically displays social media posts from platforms like Instagram and Facebook directly on Google Business Profiles (GBP).

This update aims to give customers a more comprehensive view of a business’s online activity and engagement.

According to a Google help page, businesses that have associated their social media links with their GBP may now find their social media posts automatically surface on their profiles.

Source: Search Engine Journal

 

Companies can now promote member content with LinkedIn Thought Leader Ads

LinkedIn expanded Thought Leader Ad’s capabilities. Advertisers will have the ability to sponsor content from any member, not just employees, for any Page they manage.

How does it work?

Companies can now promote member content with LinkedIn Thought Leader Ads
Companies can now promote member content with LinkedIn Thought Leader Ads

On LinkedIn Campaign Manager, you will see this option when you select brand awareness or engagement campaign objectives. From there, you will have the option to search for LinkedIn user posts they want to sponsor.

Source: Linkedin

Meta to Reduce Subscription Fees About 50% on Facebook, and Instagram for DMA Compliance

Meta’s Tim Lamb, director of competition and regulatory, recently shared with the European Commission that the company may reduce the subscription fees on individual pricing by about 50 percent, Reuters reported. From the original €9.99, Meta would only be charging those who choose to avail the service in the European region with only €5.99.On the other hand, Lamb also suggested that additional accounts opting for this subscription would now charge €4 instead of €6.

Source: Techtimes

 

Introducing Yahoo for Creators.


Yahoo announced the beta launch of Yahoo for Creators, a new program giving writers the ability  to publish, monetize, connect, and grow their businesses, by sharing stories to the Yahoo News network of *more than 185 million monthly U.S. visitors.

Source: Yahoo

What’s Next For TikTok In The US?


While the possibility of a TikTok ban in the US continues, the Kenyan government is unhappy with TikTok content and seeks cooperation. Also, German politicians are discussing whether they need to harden their stance on TikTok.Source: Aljazeera

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